Less than a week after announcing a $1 million grant for physical activity for students at his I Promise School in Akron, Ohio, LeBron James is helping to spark change across America.
The “Fight Hunger Spark Change” initiative raises money through the purchase of participating products from brands at Walmart that include Great Value, Uncle Ben’s and Hidden Valley.
“What we hope to accomplish together with LeBron is to magnify each other’s efforts,” Walmart CEO Doug McMillon
Walmart is also giving back to LeBron’s school, stocking a pantry at I Promise with food, toiletries, clothing and other necessities — all of which are available to the school’s students and their families
“It’s an honor and a privilege for me in my community and what I’m doing here to partner with such a heavy hitter in Walmart,” James said in the promotional video.
More than 975,000 meals have been secured through the Fight Hunger Spark Change program thus far, according to Walmart, with more than $74 million in donations to Feeding America flowing through the campaign since 2014.